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JST Digital offers lead generation services for small to medium sized local businesses. We are a digital marketing business based out of the Bay Area in California.

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SEO - Understanding Off Page Optimization

By JST Digital • March 5, 2022

There are two types of search engine optimization, on-page, and off-page. On-page optimization is concerned with developing relevance by ensuring the right words are present on the page. Simply put, optimization is how the website will be found by sites looking for it. Off-page optimization is purely technical in nature. This often refers to link building and is what most people think of when they hear SEO . On-page optimization is concerned with developing relevance by ensuring the right words are present on the page. Off-Page optimization is partly the technical side of things but it also involves marketing and promoting your website, and pulling in traffic from places beyond your own planet. Understanding the importance of both is crucial for anyone who wants to market themselves effectively online. On-Page Optimization On-page optimization is concerned with developing relevancy by using the right words on the page. One way of developing relevance is by using headings, bold text, and bullet points. It will be easier for search engines to work out what your page is about if these are standards-compliant. It will also help if the page title includes the alt description and anchor text of links coming to your site. It is important to use alt and title tags, which means using a keyword phrase to name an image. Search engines will be able to read this and better understand the site. It will also be easier for them to work out what your site is about. Off-Page Optimization Off-page optimization is the technique of building links on other sites to your site. This is done by using anchor text, which is the text used in a link. Using your keyword as anchor text will help show the search engines that your page is about the keyword you are targeting. Links can be built on a regular basis and will be a constant source of new visitors and income being generated by the site. It is important to build a regular flow of new and non-reciprocal links to your site. This will be a constant flood of new visitors ready to find their perfect provider. Make a list of prospective sites to which you would like to link. You are not expected to link to all of the sites. In fact, reciprocal links have very little value and count much less when it comes to building site traffic. More quality non-reciprocal links will be far more beneficial. Building Link Popularity The theory is that each new link to your site is like a vote. However, it is not about who has the most votes. It is about which votes are of the highest value. Search engines look at link quality, again, and not necessarily all incoming links are equal. The best links will be those that are high quality and have a lot of weight. This may sound like common sense, but it is indeed true. Search engines will reward sites that are getting inbound links by the likes of article directories, government, and educational sites, as well as sites that are seen as important by other sites with similar content. In the SEO world, it is all about quality inbound links which will give you the best search engine rankings. If your site has lots of inbound links from sites that themselves have a lot of inbound links, this will make the search engines take more notice of your site. What Search Engines Are Looking For It is important to have a certain ratio of text to links on your web page. The topic of your site should be presented clearly and concisely. You should have an article or blog for each topic. Search engines regularly index new sites. Expect to see your site's index rapidly updated and ranking improve over time. In order to rank high in the search engines, you should have lots of quality inbound links from other sites. If you have lots of inbound links, this will tell the search engines that your site is important and this will positively impact your ranking in the search engines.

Developing an SEO Strategy for Your Website

By Joseph Leon • March 4, 2022

It is through search engine optimization or SEO that you can be assured of better traffic going to your website. This is a very important concern for the business development process as it can ensure that the right kind of traffic is reaching your website. Once you have a large amount of traffic, this is sure to offer a huge boost to your business. Hence, SEO is an important concern for all business concerns, and this needs to be taken care of wisely. If you are doubtful about it you can always start with the process of enquiring professionals to be the search engine optimizers for your website. There are several companies that offer this service. However, you need to be careful while selecting the best option for your business. It is very important to choose a company that is nominal to have a good communication level. In addition to this, you need to be assured that the company is capable of meeting your needs. In addition to this, the company should be able to implement strategies that will result in the best optimization of your website. The company can be called professional as they must analyze the needs of the clients and hence do not hesitate to propose solutions. As professionals, they must have a good working knowledge of the latest techniques. Not only this they should be able to do the same in a cost-effective manner. The content of your website should be updated regularly with good quality information. This is important as the web spiders download information in this manner. They cannot understand the content when it is not updated and hence your ranking will go down. A dedicated optimizer will arrange the content and implement strategies to get your website ranked high. He should be able to employ accurate mathematics to calculate the number of keywords required for each page. The optimizer should provide all the necessary information regarding link building to your website. A basically ethical SEO company can be considered a good option for your business. It is likely to be very effective in the long run. You should be able to measure the success rate also and see the result over a period of time. Since each SEO company usually has a variety of services to offer it is very important to select one which can be customized to suit your business needs. The rules and regulations of SEO may vary from one industry to another but the core principles are always the same. If you need to hire a dedicated SEO then you should be ready to invest in that effort. It is very important that you scrutinize the company's experience and ability early on in the process. Some people may advise you to opt for those affordable SEO services. But you should think about the quality of service through the lens of the company. Look for statistics, how many clients does the company deal with directly? asked visitors to check the quality of service. As a client, you should ask for a dedicated consultant who is happy with their job and confident in their services. Once you have selected a consultant, you as a client must be very alert. There is a long list of SEO companies and you need to compare each of them. The most suitable one can be found from the reviews posted on their website. A client should ask the company to comment on their own services. If a company refuses to comment then it is not ready to fulfill your business needs. You as a client should also not be complacent. You should search for the companies by going online. The internet is the best place to find nay-sayers of SEO. Join various forums and be open-minded about search engine optimization services. Lots of companies are willing to give first-hand services and if you shop around you will get what you want. Remember that wordage of good quality SEO services is almost non-existent. Thus, you can trust a reliable and reputed SEO company.

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You run your business. ﻿﻿We'll handle the rest.